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I don’t think that in every case it is necessary down to user rejections. I can’t believe that in the netflix case users actually prefer to have to login with t

by cm2187 6y ago

I don’t think that in every case it is necessary down to user rejections. I can’t believe that in the netflix case users actually prefer to have to login with two post backs, one for the login, one for the password.

kevin_thibedeau 6y ago
This is a necessary pattern for increased security.
- MattGaiser 6y ago
  What’s the security difference with two instead of one?
  - kevin_thibedeau 6y ago
    You can have more sophisticated algorithms like SRP that don't send password hashes. https://en.wikipedia.org/wiki/Secure_Remote_Password_protocol https://en.wikipedia.org/wiki/Secure_Remote_Password_protoco...
ericpauley 6y ago
This appears to be the registration flow, which makes more sense.
dchest 6y ago
”I can’t believe...” - this is why people run A/B tests.
rbinv 6y ago
That's actually not a login but a signup form. More people will probably enter anything at all with only one field showing. And since they've already interacted with the site, they might feel inclined to complete the process even after they find out it's multi-step. Some will of course bounce because of it, but it should be net positive overall.
MattGaiser 6y ago
People are probably not registering right away that they are signing up for an account.
dogma1138 6y ago
It wouldn't surprise me if people with active netflix accounts tried to login into that page which is why they changed how it works, also like with any A/B testing it's not always clear what user behaviour they were seeking to change or reinforce, and it's usually more than one. For example the buy now vs add to cart only on the Amazon one might have been looking at more than just how many products are sold, they might were also been trying to see if they can say reduce impulse buys that result in returns without lowering purchases that do not, in fact the reason they've kept the buy now might be because it actually reduced the return rate as people interacted less with the site and didn't buy additional items that they returned later.

by cm2187 6y ago

kevin_thibedeau 6y ago

This is a necessary pattern for increased security.

MattGaiser 6y ago
What’s the security difference with two instead of one?
- kevin_thibedeau 6y ago
  You can have more sophisticated algorithms like SRP that don't send password hashes. https://en.wikipedia.org/wiki/Secure_Remote_Password_protocol https://en.wikipedia.org/wiki/Secure_Remote_Password_protoco...

ericpauley 6y ago

This appears to be the registration flow, which makes more sense.

dchest 6y ago

”I can’t believe...” - this is why people run A/B tests.

rbinv 6y ago

That's actually not a login but a signup form. More people will probably enter anything at all with only one field showing. And since they've already interacted with the site, they might feel inclined to complete the process even after they find out it's multi-step. Some will of course bounce because of it, but it should be net positive overall.

MattGaiser 6y ago

People are probably not registering right away that they are signing up for an account.

dogma1138 6y ago

It wouldn't surprise me if people with active netflix accounts tried to login into that page which is why they changed how it works, also like with any A/B testing it's not always clear what user behaviour they were seeking to change or reinforce, and it's usually more than one. For example the buy now vs add to cart only on the Amazon one might have been looking at more than just how many products are sold, they might were also been trying to see if they can say reduce impulse buys that result in returns without lowering purchases that do not, in fact the reason they've kept the buy now might be because it actually reduced the return rate as people interacted less with the site and didn't buy additional items that they returned later.