Just to be clear, it's not a term Quora or Google are using to give it a positive spin. I added it to convey the idea of "without the user being aware". English

Just to be clear, it's not a term Quora or Google are using to give it a positive spin. I added it to convey the idea of "without the user being aware". English isn't my first language, so maybe it wasn't the best word choice.