Relati-"vee"-ty? They could brand it like "relatiVty" or "RELATIvTY", I guess. Or maybe "relativTY" (relative, thank you [open source community])? Either way

Relati-"vee"-ty? They could brand it like "relatiVty" or "RELATIvTY", I guess. Or maybe "relativTY" (relative, thank you [open source community])? Either way, by searching for "relativity vr headset" you end up on the proper website. So the point is kind of moot in my opinion. People might remember it as the "correct" spelling and end up at the right place anyway.