Or to look at the same idea from another angle: Starbucks recognise that it's fashionable to say you're fussy about your coffee (and some small percentage of pe

Or to look at the same idea from another angle: Starbucks recognise that it's fashionable to say you're fussy about your coffee (and some small percentage of people actually do care a lot about their coffee), but the majority of their customers don't really care that much.