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Face detection != face recognition. They don't really spell out if face detection without recognition is kosher, but face ID by advertisers is explicitly verbot
by kortex 6y ago
Face detection != face recognition. They don't really spell out if face detection without recognition is kosher, but face ID by advertisers is explicitly verboten.
- nl 6y agoI should have included more of the quote: "Exceptions. The prohibition in this Chapter does not apply to use of Face Recognition Technologies:..." I'm not seeing your claimed explicit ban on advertising. Could you quote it please?
- kortex 6y agoIt doesn't call out advertisers directly but it does call out the Minority Report style ad serving. IANAL but sec. A: defines FRT as "comparing the facial features of a probe image with the features of images contained in an image repository (one-to-many search)." "Private Entity shall not use Face Recognition Technologies in Places of Public Accommodation" "John Anderton, you could use a Guinness right now!" style targeted advertising requires matching features of the face (eyes) to a repository to get the name. https://youtu.be/uiDMlFycNrw https://youtu.be/uiDMlFycNrw
- nl 6y agoRight, but if that was part of a social media app (say a hypothetical "Instagram display advertising" product) then it is explicitly included in the language: "Exceptions. The prohibition in this Chapter does not apply to use of Face Recognition Technologies:... In automatic face detection services in social media applications." While I understand the difference between detection and recognition I think an exception naming both recognition and detection is likely to be viewed by a court as permissive. Otherwise what does that exception mean? I'm not aware of any detection functionality in any social media application that isn't tied to recognition.