Just because Windows gives the flexibility to do anything you want doesn't mean you have to. You can set up a non-admin account with access to the Windows Stor

Just because Windows gives the flexibility to do anything you want doesn't mean you have to. You can set up a non-admin account with access to the Windows Store and it works very similar to iOS in terms of getting malware. The only difference is that if you run into something that Microsoft doesn't like or something that's too complex to run within the confines of the store requirements you can enter the admin password and install it anyway. Curation is just letting someone else be your admin and you only get a normal user account. I don't have a problem with that, but I also don't think it's unreasonable for developers to charge those users +43% to recoup the costs of paying Apple to be their admin.