> Sure you have an alternative - Android. iOS has 52% marketshare in the US. If over half of Americans are locked out of your product, that's not much of an al

> Sure you have an alternative - Android. iOS has 52% marketshare in the US. If over half of Americans are locked out of your product, that's not much of an alternative. Continuing your retail analogy, you can drive to Target, Walmart, Best Buy without any hassles, but making your customers switch from iOS to Android has significant friction. And Android lets your sideload even if Google doesn't like your app. https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/ https://www.statista.com/statistics/266572/market-share-held...