Epic has a customer base that won't understand the nuances of the case. If they didn't tell their story to their customers in a way they can understand, they wo

Epic has a customer base that won't understand the nuances of the case. If they didn't tell their story to their customers in a way they can understand, they would suffer a lot of damage to their reputation, regardless of whether they are right or wrong, because customers are being cut off from a product they enjoyed. They will suffer reputation damage anyway, but they at least stand a chance of convincing some of their customers that they have a good reason for taking these actions.