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Where does the marketing campaign fit into your story?
by RL_Quine 6y ago
Where does the marketing campaign fit into your story?
- modeless 6y agoEpic has a customer base that won't understand the nuances of the case. If they didn't tell their story to their customers in a way they can understand, they would suffer a lot of damage to their reputation, regardless of whether they are right or wrong, because customers are being cut off from a product they enjoyed. They will suffer reputation damage anyway, but they at least stand a chance of convincing some of their customers that they have a good reason for taking these actions.
- ksk 6y agoThere was also a marketing campaign for Net Neutrality by pretty much every single tech company. It's perfectly fine that anyone at anytime can raise awareness for their cause. And in this case, the cause is in everyones interest who is losing 30% of their sales to Apple in an immoral tax.