What is the real appetite for privacy? It's talked about a lot and I believe in it personally. Everyone I talk to says it is important to them but are totally u

What is the real appetite for privacy? It's talked about a lot and I believe in it personally. Everyone I talk to says it is important to them but are totally uninterested even in modifying settings with existing providers let alone changing. There is a very strong disconnect between what people say and do on privacy.