> My guess - 50%+ of even CAR buyers want to have a connection to their brand loyal assistant. I don't think this is what drives it. Most car companies are j

> My guess - 50%+ of even CAR buyers want to have a connection to their brand loyal assistant. I don't think this is what drives it. Most car companies are just bad at (software) interface and inconsistent between makes and models; carplay etc. has the dual improvement of a) isolating you from these changes somewhat and b) usually giving a better UX