But it's not the same as advertisement today. If I search for shoes on Amazon and I see an advertisement for a different brand amongst the search results, that

But it's not the same as advertisement today. If I search for shoes on Amazon and I see an advertisement for a different brand amongst the search results, that's fine. I'll ignore it. If I ask someone what shoes Kardashian was wearing and they give me a single answer that's incorrect, that's an entirely different thing.