> Even though I don't care a bit about brand loyalty, I can definitely see the appeal of every device (PC, phone, car, TV, eReader, watch, whatever) all sharing

> Even though I don't care a bit about brand loyalty, I can definitely see the appeal of every device (PC, phone, car, TV, eReader, watch, whatever) all sharing the same abstract "operating system" interface, sharing your preferences, schedule, etc without the user having to even think about syncing this information. Apple has been doing this for something like 10-20 years now.