If the entire article repeatedly referred to the device as a microphone rather than by name, sure, that would be reductionist, and also silly. Fortunately, that

If the entire article repeatedly referred to the device as a microphone rather than by name, sure, that would be reductionist, and also silly. Fortunately, that's not what happened here, and the device is referred to consistently by brand name in the article. "While it’s natural to be chiefly concerned about privacy when your apartment comes with an Amazon microphone pre-installed, we should also be critical about where the data extracted from us ends up." In that one sentence, the actual one from the actual article, the word microphone is accurate and makes far more sense than anything else.