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And once you do contact them, make sure that the first thing in your email is something like: "You're getting this email because you signed up to service-foo o
by ed209 16y ago
And once you do contact them, make sure that the first thing in your email is something like:
"You're getting this email because you signed up to service-foo on 14th Jan 2011
Service-foo is a widget that enables you to do foobar"
I did something similar recently and had a different range of dates when users signed up. 3 months was way too long, one month was just about ok. I also added a little "What is service-foo + demo video" section at the end of the email.
- cdr 16y agoDefinitely this. Too many teams that do send email make the assumption that I've been following every little bit of information about the site (which hasn't even launched so there isn't any), much less remind me what the hell they do. And then they don't have a working reply-to email or even any way to contact them on the site if I bother to try to ask.
- Jem 16y agoAnd don't forget the "I've changed my mind" unsubscribe link at the bottom, too.