In this case "brand loyalty" is just the chrysalis of vendor lock. At first you use it because it's convenient, then the model changes and your digital ecosyst

In this case "brand loyalty" is just the chrysalis of vendor lock. At first you use it because it's convenient, then the model changes and your digital ecosystem is held hostage. Microsoft did this with my generation and Office, Google is capturing the next generation with Docs and Chromebooks in every school. Amazon microphones endeavor to be brand-synonymous with smart homes of the future. The more they can integrate with your Amazon account, phone, tablet, Smart-TV, HVAC, security, grocery list, etc., the more "brand loyal" you will be.