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No, that's not what they are after. They are after psychological influence. The removal of "The" cements the brand in people minds as the only one of its kind.
by mola 6y ago
No, that's not what they are after.
They are after psychological influence. The removal of "The" cements the brand in people minds as the only one of its kind. iPhone is just an iota away from the generic term phone. These things seem miniscule, but when they are part of a large scale strategy they have a real effect.
- willis936 6y agoThe reality distortion field died with Jobs. That might be what they say, but it’s clearly a faulty logic. It would be an embarrassing case of self-congratulatory behavior if it’s truly the case that the marketing department thinks dropping “the” somehow transforms a proper noun into a regular noun.