> We have the expertise and experience in healthcare technology ( FHIR, interoperability ), which is a niche. Cool, but what's the value you offer? Who needs i

> We have the expertise and experience in healthcare technology ( FHIR, interoperability ), which is a niche. Cool, but what's the value you offer? Who needs it? Why? What do they usually do? What's their title? Where do they usually look for solutions to their problems? Selling expertise vs selling value is the difference between being an laborer vs a business owner. If you're trying to sell your expertise, you're thinking about it wrong.