Apple's aim with this is to make an example out of Epic, as if to say: "This is what happens when you don't toe the line, conform and everything will be fine".

Apple's aim with this is to make an example out of Epic, as if to say: "This is what happens when you don't toe the line, conform and everything will be fine". That being said, this is scary and also shows how comfortable Apple feels in their position. I am hoping that someone as strong as Apple will come with a lawsuit and shake them up a bit so to speak.