It seems motivated by ad dollars. If a potential customer wants to sell vitamins to someone with far right views, the platform needs those customers to be acti

It seems motivated by ad dollars. If a potential customer wants to sell vitamins to someone with far right views, the platform needs those customers to be active. It needs them to provide signals so that it can identify who to show the ads to. Its that simple. I met up with a friend who spends thousands a day on Facebook ads. I have only spend $20 a week at most before, but it was just for testing. I had no idea how the latest system works. He opened my eyes to how valuable the profiles of people are to Facebook.