Looks are definitely a "part" of the user experience, but not "the user" experience. If you don't believe that font selection, color, white space, layout, and

Looks are definitely a "part" of the user experience, but not "the user" experience. If you don't believe that font selection, color, white space, layout, and image selection palys a significant role in communicating information clearly and quickly, then your tool box is missing a few tools. Yes, things being fast and easy to use are part of a user experience as well, but they don't make up the complete user experience.