High level ecomm experience w amazon person. You would think so, but its really not because its a % of goods sale price. FBA merch fee is only 15%. That matter

High level ecomm experience w amazon person. You would think so, but its really not because its a % of goods sale price. FBA merch fee is only 15%. That matters when items are cheap. So for the cost of COGS + $5 product price *.15% + parcel cost ($4, lower for CN goods dropshipped from abroad). Assuming the good is made for pennies in CN, you are then talking less than $10 for a 5 star review. Consider CPA in google , FB, or Amazon ("ACOS"), and you start seeing a trend. Keep in mind reviews scale, i.e. adword dollars are spent. Reviews accumulate. They are an asset, not an expense