This was never going to be won through public opinion, Epic's pretty clear goal from the start was to win this in court. I can't imagine how big a backlash the

This was never going to be won through public opinion, Epic's pretty clear goal from the start was to win this in court. I can't imagine how big a backlash there would have to be for Apple to give up on it's 30% cut voluntarily, and I don't imagine that Epic thought there was any chance of this happening.