Lobbying plus this bit from the article: > Under a longstanding agreement with the IRS called Free File, Intuit and other tax prep companies promised to offer

Lobbying plus this bit from the article: > Under a longstanding agreement with the IRS called Free File, Intuit and other tax prep companies promised to offer free products to most Americans; in exchange, the IRS agreed not to create a free government tax filing option that would compete with the industry.