Well they could certainly seed their initial data by scraping Apple's directory, like most of the podcast player apps do. As for not having mind share, that's n

Well they could certainly seed their initial data by scraping Apple's directory, like most of the podcast player apps do. As for not having mind share, that's not necessarily a reason to just throw in the towel. Lot's of problems have this kind of chicken and egg scenario. Get something up and running and then try to chip away at the mindshare problem by getting podcasters to list there and podcast players to use this directory.