I wish the market would begin to shift towards rich-functionality, mobile-optimized, websites on our cellphones, instead of mobile apps. The Apple/Google censor

I wish the market would begin to shift towards rich-functionality, mobile-optimized, websites on our cellphones, instead of mobile apps. The Apple/Google censorship is just getting too much. If we could use websites on our desktops/laptops, we could use websites on the our cellphones as well. I think this could be done, right?