I concede your point, but have you never seen anyone google for, e.g. Facebook and click on the top result? I don't think the notion of URLs are in the public

I concede your point, but have you never seen anyone google for, e.g. Facebook and click on the top result? I don't think the notion of URLs are in the public consciousness anymore. For more information, look me up on AOL Keyword: learnurls