My theory is that a seller wants to set up a legitimate (or legitimate-looking) storefront on Amazon to sell a real (or fake) product in the future. Rather tha

My theory is that a seller wants to set up a legitimate (or legitimate-looking) storefront on Amazon to sell a real (or fake) product in the future. Rather than build a reputation organically over time by selling real items, they could load up Amazon FBA bins with some cheap items, send them out to real addresses using fake accounts, and then leave fake reviews. When the process is all over, the store looks somewhat legit, since it's sold a bunch of items with great reviews, and the seller can then move on to selling the real (or fake) thing that they actually want to sell.