I read that as "we are launching a new product and you will be able to see it in 3D at home as soon as it is announced" not "the product is AR". If the product

I read that as "we are launching a new product and you will be able to see it in 3D at home as soon as it is announced" not "the product is AR". If the product were AR, they would not tell you to "experience" the _new_ AR with old AR (the .usdz file). It'd be like saying "use your SD TV to see how great this HD TV is".