4 ms·
When a company like Microsoft buys a company like LinkedIn, they aren't after direct profits. They're buying eyeballs and personal information for ad targeting.
by caymanjim 6y ago
When a company like Microsoft buys a company like LinkedIn, they aren't after direct profits. They're buying eyeballs and personal information for ad targeting. Microsoft already got what they wanted out of the purchase. It's the same reason Facebook buys tons of companies that will never directly turn a profit.
I agree with your larger point, that LinkedIn isn't really accountable to anyone; the Microsoft shareholders don't care what LinkedIn does.