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Let's not start with the assumption that we can reach c-suite at large companies in 25 dollars per lead.
by rtx 6y ago
Let's not start with the assumption that we can reach c-suite at large companies in 25 dollars per lead.
- soared 6y agoOr that you can really reach them at all using social/digital ads (without missing your target on 99% of your other impressions).
- Spivak 6y agoYeah, it was a wake-up call for me that b2b tech companies are first and foremost sales companies. Once place I worked the actual product was developed and maintained by a team of about 20 people that included dev, ops, and product managers but sales was about 200 people. Just getting a meeting with a decision maker at a med-large company could take a whole team months. I don't envy their jobs.