This reminds me of our Google AdWords experience for our enterprise analytics product. We started with an experienced marketing consultant and later a Google-p

This reminds me of our Google AdWords experience for our enterprise analytics product. We started with an experienced marketing consultant and later a Google-provided account manager joined. We were tuning our acct setup to get signups at an industry avg, yet some reason the leads rarely qualified. Checking in a month or two into their experiment, I realized half our budget was going to middle school students using google as a calculator for their algebra homework! That was a bit of an 'aha' for me for their position in the market.