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Well, you don't need a monopoly on battery storage do you? Besides the fact that no other company has demonstrated the ability to actually install a battery sys
by ericmay 6y ago
Well, you don't need a monopoly on battery storage do you? Besides the fact that no other company has demonstrated the ability to actually install a battery system in the way that Tesla has, the monopoly comes with the total integration of the hardware, services, AND software to effectively allocate prices. I don't see any other company really competing in this space. Are there any that you can think of?
> But they'd really need to capture the whole high end market, if not more high end market than actually exists, to justify their prices.
Why? They can probably effectively sell Tesla Model 3 style sedans at BMW or better margins around $35,000. I don't think they need to capture the high-end market anymore than Apple does. Sure, insert famous person here uses an iPhone, but so do I and so does my grandma.