The issue isnt the lack of clicks perse, its the fact that LI and others digital ad providers charge so much for something that is neither market driven nor val

The issue isnt the lack of clicks perse, its the fact that LI and others digital ad providers charge so much for something that is neither market driven nor validated by independent auditors. $45 per click? People need to know that LI just made that figure up based on cursory examination of competitive fees. They price their traffic based on guesses and and then add 10-30% every few days to see how much people will spend. If they spend more, its worth more... But its the furthest thing from market based pricing as there is literally no open market or visual competition for the traffic for 99% of all ads served on these platforms. Imagine owning a gas station on an island and charging as much as you want. $50 per gallon, $100 per gallon and then, not even delivering a full gallon! That's the same thing here. Without competition or regulation the prices are set by greed and greed alone.