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My trick for international pricing was to copy Microsoft. Minecraft in the US sells for $26.99 USD [0] Minecraft in the UK sells for £22.49 GBP [1] or about $

My trick for international pricing was to copy Microsoft. Minecraft in the US sells for $26.99 USD [0] Minecraft in the UK sells for £22.49 GBP [1] or about $29.60 USD (+9.22%) Minecraft in Mexico sells for $479.00 MXN [2] or about $22.18 USD (-19.56%) Surely, if it's good enough for Microsoft, it's good enough for a company of one. The Big Mac index, while provides similar results, is a bit too disconnected from the cultural attitudes towards paying for software. [0] https://www.microsoft.com/en-us/p/minecraft-for-windows-10/9nblggh2jhxj https://www.microsoft.com/en-us/p/minecraft-for-windows-10/9... [1] https://www.microsoft.com/en-gb/p/minecraft-for-windows-10/9nblggh2jhxj https://www.microsoft.com/en-gb/p/minecraft-for-windows-10/9... [2] https://www.microsoft.com/es-mx/p/minecraft-for-windows-10/9nblggh2jhxj https://www.microsoft.com/es-mx/p/minecraft-for-windows-10/9...

leoedin 6y ago
That price is not really based on mass market affordability though. The UK GDP per capita is $43k USD and the US is $63K USD. The average salary in the UK is $38k/year and the average salary in the US is $63k. By all measures the UK is a significantly less wealthy country. Perhaps Microsoft choose their pricing based on other measures.
- PaulDavisThe1st 6y ago
  "average" is a particularly weak measurement of almost anything. As is often noted when <insert-world's-richest-person-here> walks into a bar, on average everyone in the bar is a millionare. You can't make a direct comparison of "wealth" by looking at salaries. You have to take into account purchasing power parity, for a start. But then you also have to find a way to include the somewhat non-linear results of tax rates and services provided by those taxes. For example, the typical US family of 4 spends $23k a year more on healthcare than the equivalent family in France.

leoedin 6y ago

That price is not really based on mass market affordability though. The UK GDP per capita is $43k USD and the US is $63K USD. The average salary in the UK is $38k/year and the average salary in the US is $63k. By all measures the UK is a significantly less wealthy country. Perhaps Microsoft choose their pricing based on other measures.

PaulDavisThe1st 6y ago
"average" is a particularly weak measurement of almost anything. As is often noted when <insert-world's-richest-person-here> walks into a bar, on average everyone in the bar is a millionare. You can't make a direct comparison of "wealth" by looking at salaries. You have to take into account purchasing power parity, for a start. But then you also have to find a way to include the somewhat non-linear results of tax rates and services provided by those taxes. For example, the typical US family of 4 spends $23k a year more on healthcare than the equivalent family in France.