> But I guess making sure we align with Google's incentives is more important than just using the Web. It's not about Google's incentives. It's about directing

> But I guess making sure we align with Google's incentives is more important than just using the Web. It's not about Google's incentives. It's about directing the traffic where it should go. Google is just the means to do so. Build an alternative, I'm sure nobody wants Google to be the number one way of finding content, it's just that they are, so pretending they're not and doing something that will hurt your ability to have your content found isn't productive.