I'm now thinking about the math here. If they put Reader in maintenance mode, even with big-company inefficiency it'd probably only take three full-time enginee

I'm now thinking about the math here. If they put Reader in maintenance mode, even with big-company inefficiency it'd probably only take three full-time engineers to keep it running. That means that they'd need revenue of $4.5M per year to stay competitive with other Google departments. That's less than $3 per user. Google can't squeeze $3/year in ad revenue out of a product used primarily by wealthy plugged-in tech types?