Pricing subscriptions higher has more side effects: * you get users who care more about your app * you get users who will not place irrational demands ("I paid

Pricing subscriptions higher has more side effects: * you get users who care more about your app * you get users who will not place irrational demands ("I paid $0.99 for your app, now implement this feature or I want my money back!") * you get to focus on features that matter and long-term development, without having to implement shiny cruft just so that a "major version number upgrade" is justified * you have a sustainable business I've reached a point where I am worried if an app I use regularly does not have a subscription model with reasonable pricing. Experience shows that this means that sooner or later the authors will lose interest and abandon the app, or go overly broad with features. I've seen this happen so many times that I'm actually wary of even starting to use new apps at this point. As for the "but it's too expensive" problem, well, perhaps you don't need all those apps after all? There aren't that many apps that I use regularly and I'd much rather limit the selection and then pay for those that I use and need.