I don't think this article was particularly useful -- a snapshot of their business model, and a few SA quotes confirming that the iPhone was fairly important to

I don't think this article was particularly useful -- a snapshot of their business model, and a few SA quotes confirming that the iPhone was fairly important to the company (this should go without saying for a mobile social networking startup). Personally, I don't/won't use Loopt, but I think the discoverability of others around you is probably the most interesting feature.