The labels will have some method to game the system - whether they own banks of devices playing the song/album they are pushing, or through a 3rd party service.

The labels will have some method to game the system - whether they own banks of devices playing the song/album they are pushing, or through a 3rd party service. There will be services in Asia that offer to do Spotify plays, and it's likely to be cheaper than TV/Radio advertising or buying physical copies to get an initial high ranking.