I don't know if there is a word for it, but I see it as a type of social bikeshedding. In regular bikeshedding we spend a lot of time arguing over minor facto

I don't know if there is a word for it, but I see it as a type of social bikeshedding. In regular bikeshedding we spend a lot of time arguing over minor factors because everyone feels like they can have meaningful input and contribute. Then we gloss over the complicated stuff because it's too hard to get into. In this case, people feel like they can push hard on relatively minor issues like uses of words and phrases because they can make a noticeable impact. Precisely because they feel powerless to effect actual systemic change. Widespread protest doesn't seem to change much, but targeted complaints can sometimes get someone fired. There may be an argument that it could work as a ground-up approach similar to NYC's broken window policing, but I personally doubt that. I think the backlash will be a net negative.