The implicit assumption there is that the app will have a good return on investment if you spend more development time on it. Sometimes, a product is as good a

The implicit assumption there is that the app will have a good return on investment if you spend more development time on it. Sometimes, a product is as good as it is going to get, and you are chasing diminishing returns by continuing to add new features. You often see this with mature commercial software, where teams need to justify their expense by redesigning and upgrading things that don’t need to be upgraded. Maybe we should stop developing that piece of software, and instead put the resources to something new.