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This reminds me of how, to make a whole lineup of Intel chips, they just make the highest-price model, and then disable features to create the lower-price ones.

This reminds me of how, to make a whole lineup of Intel chips, they just make the highest-price model, and then disable features to create the lower-price ones. Or how shorter-range Teslas have the same battery capacity as longer-range ones--they just disable using the extra capacity in software. In this case, the "5400 RPM" drive runs at 7200 RPM, but WD presumably makes it (either via software or hardware) perform worse in other ways to compensate, so that its performance is really only competitive with actual 5400 RPM drives. That way, they can justify the lower price point without actually needing two separate manufacturing processes for each kind of drive (like how Intel saves on having to redesign each chip in a lineup).

augustt 6y ago
They'll start with the same silicon design but manufacturing variability requires them to bin the chips based on functionality & performance, which is how you get all these different models.
- ATsch 6y ago
  That is true, especially if you're in a position like AMD is where they can sell every single good chip they get into a high margin server part (which is why ryzen can be scarce). But that's pretty rare overall. As a process node matures, the amount of perfect dies will go up dramatically, but there will certainly be no price drop to compensate.
- crest 6y ago
  Nobody would complain if Intel sold of 8core dies with 6 working cores as 6core CPUs. Disabling the ECC or AES-NI support just to create artificial market segmentation is an asshole move.
segfaultbuserr 6y ago
It's also true in many IBM mainframe computers for decades. Usually a lot of hardware is installed but disabled by software, an upgrade by a field technician is just the process of entering a license key. Same for many electronic test instruments, sometimes it's possible to "upgrade" the cheapest 100 MHz oscilloscope in a product line to the most expensive 500 MHz model [0] by an undocumented backdoor, EEPROM hacking, or a keygen. Extra features can also be unlocked. Interestingly, since the manufacturers' revenues come from selling to enterprise users under service contracts, they usually don't care about a hardware hackers or two on the web at all. [0] Of course it's a possibility that the analog front-end and ADC is still binned for performance or populated with different components, so you need a bit luck here if you want matched performance.
powersnail 6y ago
Reminds of the Casio calculator. I don't remember the specifics, but a cheaper model is actually exactly the same as the more expensive one. They cut off a connection of the circuit board to disable the advanced functions. All you have to do is to connect the cut wires with a pencil stroke, and the calculator is "upgraded".

augustt 6y ago

They'll start with the same silicon design but manufacturing variability requires them to bin the chips based on functionality & performance, which is how you get all these different models.

ATsch 6y ago
That is true, especially if you're in a position like AMD is where they can sell every single good chip they get into a high margin server part (which is why ryzen can be scarce). But that's pretty rare overall. As a process node matures, the amount of perfect dies will go up dramatically, but there will certainly be no price drop to compensate.
crest 6y ago
Nobody would complain if Intel sold of 8core dies with 6 working cores as 6core CPUs. Disabling the ECC or AES-NI support just to create artificial market segmentation is an asshole move.

segfaultbuserr 6y ago

It's also true in many IBM mainframe computers for decades. Usually a lot of hardware is installed but disabled by software, an upgrade by a field technician is just the process of entering a license key. Same for many electronic test instruments, sometimes it's possible to "upgrade" the cheapest 100 MHz oscilloscope in a product line to the most expensive 500 MHz model [0] by an undocumented backdoor, EEPROM hacking, or a keygen. Extra features can also be unlocked. Interestingly, since the manufacturers' revenues come from selling to enterprise users under service contracts, they usually don't care about a hardware hackers or two on the web at all. [0] Of course it's a possibility that the analog front-end and ADC is still binned for performance or populated with different components, so you need a bit luck here if you want matched performance.

powersnail 6y ago

Reminds of the Casio calculator. I don't remember the specifics, but a cheaper model is actually exactly the same as the more expensive one. They cut off a connection of the circuit board to disable the advanced functions. All you have to do is to connect the cut wires with a pencil stroke, and the calculator is "upgraded".