The anchoring is different -- Consumer: Pay $ZZZ/mo for internet, used to $1/yr apps, etc Business: No idea what the internet bill is, doesn't see corp credit

The anchoring is different -- Consumer: Pay $ZZZ/mo for internet, used to $1/yr apps, etc Business: No idea what the internet bill is, doesn't see corp credit card bill, and for purchases for some level of value, used to do initial procurement flows for $100+/mo, a bit more or $1K/mo, pretty real for $10K+/mo (ex: ROI calc), ... but approval flow for < $100/mo is a "hey-o mgr, this site look alright to you?"