Perceived value and realization of that value are the same thing to the vendor. If you don't buy, then it doesn't really matter to those who sell. If it does, t

Perceived value and realization of that value are the same thing to the vendor. If you don't buy, then it doesn't really matter to those who sell. If it does, then there may be some price stratification they could do to capture that value, but it might be best to not target price-conscious customers at all, due to their tendency to be a larger support concern than those who are price-invariant; they are not worth the money they bring in.