> Looking at the estimates for revenue per 10,000 visitors clearly shows as well, we would make 2x as much revenue at $100/year than we would at just $20/year!

> Looking at the estimates for revenue per 10,000 visitors clearly shows as well, we would make 2x as much revenue at $100/year than we would at just $20/year! Maybe I missed it, but it's worth pointing out that while in the table the one-time cost makes less than the yearly pricing plans, that's only for the first year - presumably the yearly plans come out ahead the next year and even more the year after as long as the user retention is decent. For my paid Chrome extension (https://www.checkbot.io/ https://www.checkbot.io/), I've experimented with yearly only, then quarterly + yearly, then monthly + yearly plans. I think quarterly plans are worth exploring (I don't see them often) as it means users get longer to evaluate the service before they decide if they're going to renew. They can be a pain to be clear about in pricing tables though.