The same thing also happens in ways that are harder to detect in other markets like wine. See https://priceonomics.com/post/46618070248/the-price-of-wine https:

The same thing also happens in ways that are harder to detect in other markets like wine. See https://priceonomics.com/post/46618070248/the-price-of-wine https://priceonomics.com/post/46618070248/the-price-of-wine: > In this range, brands can dramatically affect price. The same wine in two differently branded bottles can have very different costs, as shown by the prices offered by negociants such as Cameron Hughes: > “Hughes signs confidentiality agreements that preserve a winery’s anonymity. After all, a producer of a $40 Napa Valley cabernet sauvignon doesn’t want his customers to know they can get a nearly identical wine from Hughes for $25. Yet the winery might need to move out surplus inventory, generate cash flow or make full use of capacity, a win-win-win situation for the producers, consumers and Hughes.”