If Morgan Spurlock¹ is correct, then in the US, it is indeed closer to branding than a qualitatively different life for the chickens, from the perspective of an

If Morgan Spurlock¹ is correct, then in the US, it is indeed closer to branding than a qualitatively different life for the chickens, from the perspective of an ordinary consumer. ¹https://en.wikipedia.org/wiki/Super_Size_Me_2:_Holy_Chicken https://en.wikipedia.org/wiki/Super_Size_Me_2:_Holy_Chicken!