I dunno about the negativity. The deal with an X consulting shop is simple: you're now a salesperson first and an X second. If you don't like that reality, or

I dunno about the negativity. The deal with an X consulting shop is simple: you're now a salesperson first and an X second. If you don't like that reality, or expend effort appropriately, your small consultancy is very likely going to fail. That goes squared for selling into the upper midmarket / low enterprise, which is what healthcare software almost always is.