Large firms will do 'bonus targets' as some % of your base salary. Goals are established based on measurable metrics that you probably won't feel like you can

Large firms will do 'bonus targets' as some % of your base salary. Goals are established based on measurable metrics that you probably won't feel like you can directly do much about, such as average revenue per customer. If the company hits the goals, bonuses pay at some multiple of target. E.g., 10% bonus target, it's a good year so bonuses pay double = you get 20% of your base as a bonus. Managers will be given both a higher base salary and a higher bonus target. Small firms are all over the map, from nothing to "finance industry". Glassdoor suggests that no, this amount is not normal. But I wouldn't be at all surprised to see ~$10k be normal from a ~10-15% target. And it is certainly possible at a big company that does this sort of thing to get classified as a manager and have a 15% target payout double on a good year for 30% of base = a free car.